·         What is popular culture, and what does it mean to you?

According to our text, Common Culture, the definition of popular culture is comprised of the definition of the two words in their broadest sense.  Popular being “of the people” and culture being “the best which has been thought and said” excluding the elite and folk cultures.  To me it is basically what the mass population prefers.

·         Why is an understanding of popular culture relevant to you in a business environment and in your present and future career?

The degree of importance may vary depending on the career path chosen.  In my career of accounting, it is important to understand the popular culture in order to relate with clients and enable complete communication and understanding their needs. 

It might be critical to a marketing major because they must understand what the public wants and will need to have the right spin on their products to connect with the public enticing them to purchase their products.

·         What would you consider to be an example of a pop culture artifact?

The iphone

·         And why would you choose it?

The iphone is the craze for so many people.  I have had a blackberry in the past and was completely satisfied with exception of the limited apps available.    Someone in the family upgraded and gave me their old Iphone.  I cannot believe the difference and what the phone can do.  It has features for all age groups from 2 to 80 and older.  Now I would not go back to the BlackBerry.  I’m hooked.